Get to Know TARGIT’s Business Intelligence Solution for Car Dealers

Originally published October 7, 2024. Updated October 23, 2024
Alex Caradonna
Alex Caradonna
3 min read
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Get to Know TARGIT’s Business Intelligence Solution for Car Dealers
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TARGIT is a business intelligence (BI) company with specialized solutions for several types of dealers, including automotive, truck and trailer, and heavy equipment.

For dealerships juggling multiple data sources like Dealer Management Systems (DMSs), Customer Relationship Management (CRM) platforms, accounting tools, and HR systems, TARGIT simplifies the chaos by combining data from multiple sources inside an end-to-end cloud-hosted data warehouse, from which users can create automated reports and dashboards using the latest operational data.  

But what does this mean for car dealers?  

In a world where dealers often find themselves buried in multiple logins and fragmented reports, TARGIT Automotive offers a single source of truth.  

 

Who is TARGIT Automotive?

 

With our all-in-one BI and reporting solution, you don’t need to sort through stacks of vendor reports or rely on gut feelings instead of facts. Whether it’s tracking sales performance, analyzing fixed operations, or evaluating parts inventory, TARGIT streamlines your data into a single system that’s accessible and easy to use.  

Webinar: Meet TARGIT for Car Dealerships → WATCH NOW

Along with streamlining the reporting process, TARGIT gives dealers back an invaluable commodity: time. Instead of piecing together Frankensteined spreadsheets, rest assured that your data is always available and ready to be acted upon in real time. With interactive dashboards designed for sales, service, parts, and more, dealers can move from time-consuming manual reporting to automated insights that improve efficiency and profitability. 

 

How Does Our BI Solution for Dealers Work? 

 

First, we turn data from disparate source systems into a consolidated data warehouse. TARGIT connects to every DMS and all the other systems you use to manage your dealership – from payroll tools to CRM platforms. Then, your data is combined, structured, and organized in a cloud-hosted data warehouse that updates regularly and stores all your historical data, too. We also provide you with best practice report and dashboard templates based on your industry and DMS of choice.  

This setup allows for rapid, multi-source analysis, so you can extract new insights by combining sales and customer data, clocking and payroll data, external market data, and more. Plus, it automates the reporting process. Simply choose a template or set up specific parameters and key performance indicators (KPIs), then receive daily updates via email, distribute reports to various stakeholders, and ensure everyone always sees the latest numbers on all your TARGIT dashboards.  

TARGIT goes beyond just collecting data — it turns that data into a tool that dealerships can use to manage performance in every department. Whether you're a small single-rooftop dealer or a large multi-brand operation, TARGIT Automotive’s BI solution brings clarity to complex data and makes it easy to share insights across every level of your operations. 

Give managers access to department-level dashboards, email weekly reports to team leads, and display relevant performance figures on screens in the service center or breakroom. With TARGIT Automotive, everyone can review and act on your data — no technical skills or list of logins required.  

 

Move From Data Autopsies to Daily Health Checks

 

Oftentimes, built-in reporting tools inside your DMS only allow you to generate reports at the end of each month. But can a retroactive review of last month’s data really give you an accurate picture of your dealership’s performance? 

TARGIT helps you move from data autopsies to daily health checks in every department. Rather than waiting to review important figures, you can see what’s happening in your dealership every day. Schedule daily reports and log on to view all your dashboards in one place, always updated with the newest information from your DMS, CRM, and every other data source.  

That way, you can resolve concerns and take advantage of new opportunities within the decision window, keeping your focus on the road ahead instead of in the rearview. 

 

Example Dashboards for Key Business Areas 

 

Automate the reporting process and get daily reports sent straight to your employees’ inboxes. Plus, our dynamic dashboards make it easy to get a clear overview of performance in your department, at a specific branch, or across your entire business. Get an up-to-date summary of key figures, then click to drill deeper into detailed analyses.  

For example, use TARGIT Automotive to track lead sources, match them with specific sales reps, and analyze close rates. Want to know if Sharon in the service department is meeting her efficiency targets? No problem. TARGIT shows you the exact hours she clocked and billed on each repair order. 

 

Sales Dashboard Overview

See a comprehensive overview of dealership performance, then drill down from a high-level view of multiple locations to granular details. This dashboard displays metrics like wholesale and retail units sold, sales price, and unit sales by individual employees. 

You can also use it to analyze specific locations, makes/models, and sales figures, such as the number of units sold by a particular salesperson, with additional insights into gross margins and bonuses.  

 

Service Dashboard Overview

With the Service Dashboard, you get a detailed view of efficiency and productivity, so you can analyze trends over time and analyze specific figures. Look into individual service employees to easily spot discrepancies, like unbilled warranty hours, and take action through coaching or reassignment.  

This dashboard also offers location-based comparisons, daily clocking metrics, and branch or employee-specific insights into hours clocked versus hours invoiced.  

 

Parts Dashboard Overview

Get an up-to-date view of your Parts inventory, including accessories, tires, oil, and other parts. You can also review dead, dormant, and active stock, even if your dealership uses separate inventory management systems. TARGIT puts all your inventory data under one roof, providing you with inventory aging and over-the-counter sales for each store.  

This dashboard helps dealers monitor stock levels, identify aging inventory, and optimize parts management at multiple locations, ensuring efficient operations and reducing excess stock. 

Check out our podcast episode with DealerRefresh to hear more insights from  Alex → LISTEN NOW   

 

Ready to Realize the Full Value of Your Dealership’s Data?  

 

Our buyer’s guide covers all the must-have features and perks to look for when choosing a dedicated BI and reporting solution. Download your copy today to start shopping with confidence.  

Guide: Find the Right Reporting Solution for Your Dealership

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Originally published October 7, 2024. Updated October 23, 2024