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Team engagement, collaboration, and performance are keys to a healthy, happy, and successful organization. To ensure that TARGIT: empowers and nurtures our talented individuals and teams while continuously strengthening company culture and strategy execution, we systematically collect feedback from employees through a semi-annual survey. Here’s a sneak peek of some of the latest 2024 results:
“We spend time discussing the best possible solution, and everyone's feedback is being valued.”
"I have the freedom to make decisions in my area of expertise while still being guided and challenged.”
“The team works in good harmony. People help each other out. No politics, no hidden agendas.”
We’re proud of these statements, which are representative of the feedback we received, and which have improved significantly since the first survey in 2021. Back then, we began our partnership with CultureDrivers — a consultancy organization specialized in helping organizations become healthier, happier, and more productive — to refine how we listen to, learn from, and act on employee feedback.
The first survey revealed that several teams were struggling and didn’t have sufficient confidence in their leaders or alignment around priorities. This was a huge challenge, as TARGIT’s strategy was dependent on creating an empowered, adaptive, and resilient culture and organization dedicated to driving customer success. In combination with our user-friendly BI Platform and differentiated industry solutions, our culture and approach to customers are key to succeeding in a highly competitive market.
As a response to this challenge, we decided to work with CultureDrivers to systematically embed “Leading through intent” into our company culture and leadership approach to strengthen:
- Strategy alignment
- Team empowerment
- Innovation
- Customer focus
And we decided to keep monitoring the progress.
Fast forward to 2024, when we decided to kick things up a notch with CultureDrivers’ latest innovation: GrowthDrivers. The GrowthDrivers employee assessments harness the power of AI and natural language processing to dive deep into each team member’s experiences and perspectives. They allow us to explore our employees’ experiences in ways that feel more like a conversation than a chore.
And most importantly: The AI helps translate complex feedback into a few key observations that are most important. These insights set our leaders up for fruitful discussions with their teams, with the aim of identifying simple actions that can help the team become even better. Experience shows that such conversations are often neglected in a busy environment, but that they have a significant impact on teams’ wellbeing and success.
The AI-generated “Virtual Coach” communicates the essence of the feedback to each TARGIT team in a five-minute video.
It’s been an exciting year of learning and collaboration as we’ve integrated GrowthDrivers into our organization. We’ve started diving deeper into our strengths and opportunities as we continue our journey to becoming a leading ‘Team of Teams’ in our industry: an organization as friendly as your favorite neighbor, as valuable as a trusted mentor, as flexible as a cat landing on its feet, and as adaptable as a thriving ecosystem – powered by open information sharing, team trust, smart decisions, and continuous learning and alignment.
The Growth Drivers Process
The GrowthDrivers process is brilliantly simple, while still unlocking important insights. Instead of trudging through endless checkboxes, employees engage in real-time chat dialogues with a chatbot that behaves like ChatGPT, but with a knack for workplace feedback.
Employees can provide both quantitative scores and qualitative feedback, which the chatbot looks deeper into by posing follow-up questions or asking for specific examples. The process gives employees a chance to share detailed, real-world information and feedback in a setting that’s completely anonymous and doesn’t feel like a chore – unlike many traditional feedback surveys.
Employees are asked to share anecdotes about their experiences in three key areas: Work, Team, and Leader. The anonymity factor encourages honesty, and the conversational format makes the process refreshingly un-terrible.
As fantastic as this sounds, we should also mention that not everyone is a fan of the AI chatbot conversations. Some are skeptical when it comes to AI and do not appreciate the new formats, or, they have concerns about how their inputs will be used.
This is an important reminder to all of us working with technology:
- It must never be an objective in itself
- It should serve a clear business purpose
- It is only successful when it mobilizes the organization to take advantage of it
Having said that, when we evaluate everyone, we still find that AI helps us get one step deeper into discovering what’s most important to people.
Unpacking TARGIT’s Q4 2024 Assessment Scores
Our Q2 results in 2024 were very positive. We achieved an overall engagement NPS of 75 and earned high scores on Team, Work, and Leadership. On this basis, we had an interesting discussion in our leadership team: Should we be satisfied? Was this as good as it gets? Fortunately, we all agreed that we wanted to reach higher and that we could always do better.
In Q4 of 2024, we again took a big-picture look at our progress through a year-end GrowthDrivers assessment, and the results exceeded our wildest expectations.
Across our entire workforce, overall engagement and satisfaction scores increased by 16 points from an already high level. What’s more, we saw encouraging improvements in each sub-category:
- Team: +20 points
- Work: + 11 points
- Leader: + 14 points
These impressive scores came from employees’ positive outlook on things like Clear Decisions, Achieve Collective Results, and Challenge One Another, while many team members also expressed their desire to improve in Play and Experiment and Constructive Conflict.
Although we already scored high on most parameters, our teams are filled with aspirations to go further. As the table below illustrates, although 83% of our employees feel we are good when it comes to making “Clear decisions”, 79% still feel that we should continue to improve. And although 77% of our employees feel we are good when it comes to “Play and experiment”, 75% still have the aspiration to improve. We see these as exceptionally good signs of motivation for continuous improvement:
Our detailed scores and feedback align well with our strategic approach to work and show that our employees are always motivated to solve new challenges and take their work to the next level. As one employee shared, " I appreciate working with skilled people with further potential that we can still unlock.”
Another respondent expressed their desire to bond more with their colleagues, indicating the importance of collaboration and strong connections among our teams, “I would like to spend more time together with the team and the individual members."
We also received the following comment from our most recent GrowthDrivers survey: “There are so many things I would like to do, and tasks I would like to solve, but the limitation is almost always time.” Time constraints are a challenge that most organizations and employees can relate to, and one we aim to solve by clearly prioritizing upcoming tasks based on our strategic goals and team-level objectives.
Progress on Company Culture and Strategy Execution?
We have made significant progress as a company in recent years. We have:
- Strengthened our identity and focus
- Aligned our strategy and direction
- Strengthened our products, services, and speed of execution
- Improved customer value and success
- Achieved positive commercial and financial results
All of this is very well supported and enabled by a continuous focus on developing our teams, leadership, and culture and having a healthy, happy, and successful organization.
Prioritizing Growth and Teamwork in the Year Ahead
As we dive into 2025, the results of our recent GrowthDrivers assessments will play a key role in how we continue to enhance our company culture and support our employees – so we can, in turn, support our customers even more successfully.
We are also, with our partners from CultureDrivers, planning the next innovation in GrowthDrivers assessments: Integrating specific strategic themes into the conversations with employees and using their input to make team discussions even more focused on business challenges. We are excited to learn how that will work.
We are committed to fostering a supportive and collaborative work environment where teamwork flourishes. By prioritizing mutual encouragement and support across projects, we can channel our collective energy into creating solutions that deliver lasting value to our customers and partners.
