Your Guide to the 2024 CAT Dealer Finance Conference

WHAT

The annual CAT Dealer Finance Conference brings together Caterpillar dealers from across North America to discuss the top trends and best practices impacting the heavy equipment industry.

WHEN

September 17th 2:00 PM - September 20th 12:00 PM, 2024

WHERE

Hyatt Regency Sonoma Wine Country
170 Railroad Street Santa Rosa, CA 95401

An Industry-Leading Summit for Finance Leaders

The 2024 CAT Dealer Finance Conference (CDFC) will take place in Sonoma Valley, CA, and will feature a variety of keynotes and sponsor-led breakout sessions. During these sessions, dealers will explore the changes and advancements affecting dealership operations and discuss strategies and best practices for advancement.

Attendees will also enjoy a week in California wine country, surrounded by rolling hills and hundreds of world-renowned wineries. Book your stay at the Hyatt Regency Sonoma Wine Country, where you can lounge by the book, relax by the indoor stone fireplace, and enjoy a curated selection of local wine and beer at the hotel bar or restaurant.

Tim McGuire

Account Executive

Tim has 12 years of experience with BI and four years of experience in the heavy equipment industry. With a background in healthcare and finance, he loves helping customers drive organizational growth through data and integrate timely data analysis into strategic decisions.

Dave Martz

Senior BI Consultant

Dave brings 23 years of BI experience to his role at TARGIT. Previously an IT Manager at a CAT dealership, Dave knows the ins and outs of dealer operations. He’s passionate about creating long-term relationships with customers that support their business goals.

Explore the Top Destinations in Wine Country

Located just north of San Francisco, Sonoma Valley is a major wine-producing region with hundreds of vineyards - from small, family-run estates to international wineries. Visitors can also enjoy the natural beauty of the nearby wilderness or soak up the sun at one of many sandy beachfront destinations. Check out some of our favorite local recommendations to explore during your time on the West Coast.

Max Napa Wine Tours Enjoy a private tour of local wineries, all based on your group's individual tastes and preferences! Max Napa Tours offers personalized wine tours for groups of 1-6. Take in the sights as you traverse wine country in a luxury SUV, with curated stops at up to four wineries chosen by a local sommelier.

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Armstrong Redwoods State Natural Reserve

Bask in California's historic beauty at an idyllic state park home to the famous Redwood trees, which tower an average of 250 feet tall! Choose from multiple hiking trails and picnic spots, and don't miss landmarks like the Tallest Tree, at 310 feet, and the Oldest Tree, estimated to be over 1,400 years old.

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Historic Railroad Square

Check out the walkable, family-friendly atmosphere of Santa Rosa's old town, just a short walk from the conference hotel! Railroad Square features an array of shopping, dining, and entertainment options - all within historic buildings that once supported the bustling railroad industry.

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